To increase public awareness of endangered wildlife, The Endangered Wildlife Trust, a South-Africa non-profit organisation, created this print and poster campaign.


The tagline " If you don't pick it up they will" is easily associated with the bird on the photo. The posters were printed on recycled paper and in vegetable ink to ensure that they didn’t perpetuate the very problem they address.
Country: South Africa
Company: The Endangered Wildlife Trust
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