This morning, Buzzilla was in Neuchâtel. What for? To create a huge guerilla marketing.
The principle? Turning every object in the city into a work of art. For that, we've been covering more than 200 items with signs! And not any sign, it's a direct reference to René Magritte famous masterpiece:
"This is not a pipe"
Here's a short showcase of Buzzilla's guerilla for Palais des Beaux-Arts.
"This is not forbidden"
"This is not a street"
"This is not a drain"
"This is not a statue"
From ordinary to unexpected objects...
"This is not a bike"
"This is not a man" and "This is not a woman"
"This is not dog mess"
Wondering what Palais des Beaux-Arts is? In fact it is just to promote the opening of Marin-Centre, a very contemporary shopping centre in Neuchâtel:-)
Edit 22.06.2010:
Doing a guerilla isn't risk free... Here's Neuchâtel Police reaction. What's your opinion?
Country: Switzerland
Company: Marin-Centre
I live in Neuchâtel, and it was a very good Idea!