Padd Solutions

Converted by Falcon Hive


You've all heard about the Old Spice campaign, you know, the "guy your man could smell like"?
Just in case you've missed it, here's the ad:



This was a huge success, they even won the top awards at Cannes Lyon. Other great videos were made, like his return, or the mustache.
And now Old Spice goes even further. They created many personalized videos just to thank online people who've been supporting the campaign!
Like one in a million guy who left a comment on Youtube:




Or someone else that tweeted about him:



Around 20 personalized videos were made in the meantime. That prooves Old Spice got everything about social media! They're not just listening to what's beeing said
about their brand (which is already great), they're taking part in the conversation!
Well done guys!

PS: He even made a marriage proposal just 3 hours after a guy twitted for it! God this man is incredible!


Company: Old Spice

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