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Cadbury & viral videos

19.8.10 • • 0 comments


Ok, everyone's saying Old Spice is the greatest 2010 social media/viral campaign. But there's another brand which is pretty good in viral videos. Cadbury.
During August they launched 3 viral videos that I want to present you today.
First, this great 3D video, which aimed to launch "Spots vs Stripes" a social media campaign that ended yesterday.




That was a well organized social media campaign, with 2 Facebook pages (Spots and Stripes, that respectively counted 10 000 and 15 000 fans in one month), and a Twitter account.

Then, there's this totally quirky 3D video, featuring a flying ostrich...




And finally there's this tumbles machine experiment:




If you like these videos, who can check the great old ones: the table dancing cow, the drumming gorilla, or the eyebrows kids.
Cadbury's used to work with Glass and a half full production to create its videos. So if you're a fan, you can check their Youtube channel.

Company: Cadbury

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