Yesterday we wrote about Mercedes latest campaign with great combination of print and mobile. Well we just came accross a similar example. This time it works with a QR code in a print ad for Reporters without borders.
The print ad shows portraits of 3 dictators: Vladimir Putin, Muammar Gaddafi and Mahmoud Ahmadinejad.
Once you have scanned the QR code on the ad, you have to place your iPhone on the dedicated area, on the dictators mouthes.
You'll then see a reporter's mouth speak instead of the dictator's, about what really goes on in these countries.
Here's the dedicated website of the campaign.
Victor Petit, a guy who was looking for an internship used the same process in his CV. Check it here.
Organization: Reporters without borders