For the promotion of the new Transformers 3-D ride, Universal Studio organized a huge stunt in Los Angeles and transformed the famous Staples Center into a battlefield attacked by alien robots. Passers-by could see that a transformer burst through the building destroying everything on its way. The experience was strengthened by the cry of “prophets”, hired for the occasion.
Good idea but maybe too obvious. What do you think?
Country: USA
Company: Universal Studio
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