What is going on in the ladies restrooms? Axe decided to offer the opportunity to men to find out by placing virtual peepholes on the walls. By scanning QR codes, men could access the peepholes videos. To see more, they had to go on the Axe Facebook page. And to see even more daring videos, they had to share the video with friends.
The message was: „Stop lurking, start mating“. Not bad :-)
Country: Puerto Rico