The shoe brand Goertz transformed a traditional outdoor media into a virtual shoe store where people could virtually try shoes on. Their feet were first scanned and reproduced on the screen. They could then choose the model and size, enjoy the fitting and share pictures on Facebook to get advices.
To buy the shoes, customers simply had to scan a QR code on the screen and wait one day until the delivery.
To buy the shoes, customers simply had to scan a QR code on the screen and wait one day until the delivery.
Country: Germany
Company: Goertz
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