To spread awareness around the dangers of Cough Syrup abuse, CHPA (Consumer Healthcare Products Association) created this Facebook app that puts users inside the world of Robotripping. "Sip it up" is an interactive experience that uses the Facebook data of the user to create a story. The idea is great but the short interactive film might be not dissuasive enough.
Check it out here if you dare (some scenes are a bit gross).
Country: USA
Organization: CHPA
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