The American Election Day is approaching. The convenience store 7-Eleven, with the collaboration of the newspaper The Onion, decided to cover the election by giving away blue and red cups. Customers could choose the blue cup if they supported Obama or choose the red cup if they supported Romney. The campaign is a strong indicator of the popularity of the two candidates and a great example of cross-branding.
Country: USA
Company: 7-Eleven
(0) Comments