Doomsday Preppers is a series created by National Geographic that examines the lives of survivalists preparing themselves for the end of the world. To promote the show, a campaign in three parts was put together. A survival kit was sent as a press kit to National Geographic partners (see picture above). A mobile app was available for download including survival tips, videos and compass. Finally a compact car was parked in Oslo's busiest street with tons of survival material to grab attention. Be prepared!
Company: National Geographic Channel