Wonderbra launched a great campaign including mobile, print and YouTube. The user was invited to download an app, the Wonderbra Decoder, via a QR code on prints to discover the undies of supermodel Adriana Cernanova. With the app, you could either scan the print ad or scan the sound of the YouTube video to see Adriana's secrets.
The campaign is really well put together and all the elements are perfectly coordinated. Download the app on your phone (Wonderbra Decoder) and scan the picture above or the video below. It's worth it :-)