Thursday, January 28

5 Effective Ways to Use CRM in Real Estate

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As a real estate agent, you can truly harness the power of using CRM and turn it into a huge advantage. There are agents who do not use customer relationship management (CRM). These are the agents who will struggle and wonder why they are never getting anywhere. They will always be left behind or lose out.

Those who use real estate CRM will never want to go back because it makes a huge difference in the way you work. One way of using CRM software is to use it for helping you to send emails and build a strong relationship and level of trust with people. Come across as an authority on real estate and you will reap the benefits, so let’s have a look at how to do this.

1. Introduce Yourself

Any relationship begins with an introduction. Introduce yourself to your new clients and potential clients. Remember, these are people who have already signed up, so they will not be surprised or angry to hear from you, unlike with spam. You can send them an introductory email using your CRM. Tell them a little about yourself and what you can do to help them. Remember, it is always about them, not you.

At the same time, you can send them another email asking them to send you emails to introduce themselves to you. By getting to know them and what their needs are, you can target the content you send them so that whatever you send them will always be relevant.

2. Newsletters That Inform

People are busy, so try never to send them anything that will waste their time. You can send them regular newsletters at predetermined intervals. This can be set up by your CRM software. You can basically have everything set up so that it goes out automatically. It makes your job so much easier, yet, it is highly efficient. Keep your leads interested with the latest updates and news.

3. Promotional Emails

Send your leads and clients promotional emails to help them in making decisions regarding buying or selling a house. If there are any other current promotions you think would be of interest and benefit to them, they will be happy to receive it.

4. Reminders

Sometimes, you may not hear from your leads and clients in a while. You can send them a friendly email reminder. Let them know that you are happy to help them and if there is anything you can do for them. You may not have heard from them in a while, so a reminder email is a good way to try and re-establish a connection again. Remember though, you have to let them know that you are happy to help.

5. Testimonial Emails

There is nothing wrong in sending testimonial emails to your clients and leads. You need to be real though; it is illegal to make up stuff and put someone’s photo. You cannot fabricate stuff like that. Show genuine testimonials and include real stories of successful sales and happy clients.

Remember to send them all a ‘Thank You’ email. Do not take anyone for granted. Let them know how much you appreciate them. Sometimes, it is the little things that can make a big difference. Thank them for their business and for putting their trust and faith in you.


About Author

Sharon Powers

Staff writer / Motivational speaker / Hopeless romantic