After weeks of arduous research, trials, tribulations and errors, you have finally purchased the best real estate customer relationship management (CRM) system for your company. It was difficult at first, but now you think you may have selected the right software to help generate more leads, boost your sales sheet and give your overall bottom line a shot in the arm.
Let’s be honest: managing your real estate contacts is the only way to survive and thrive in the real estate industry. If you hone your database, cultivate your leads and allocate your resources and time effectively, you can ensure you’re getting business done.
But here is a question: have you chosen the most suitable real estate CRM? Here are five ways to know you’ve chosen the best real estate CRM:
1. Real Estate CRM Has Gone Mobile
Everything has gone mobile, including your real estate customer relationship management system. As an agent, you’re always on the go and so should your real estate software.
Some real estate CRMs do not have a mobile feature, but if yours does then that’s great!
2. It Helps You with Your Email Marketing
For years, many have argued that email has met its ultimate demise. Rumors of email’s death are greatly exaggerated. If you have yet to believe these rumors, then you likely have an email marketing campaign already employed.
But does your real estate CRM complement your email marketing efforts? It should.
You always want your email marketing initiative to be as updated as possible, which can be achieved by having your email marketing assist you in this plight.
3. CRM Merges Leads from All Sources
How many sources do you have for leads? If you have least half-a-dozen, then it is only logical to have your CRM merge your leads from all of your sources.
Real estate CRMs can either capture or integrate leads from a wide array of sources. And this can save you plenty of time and energy on double entry of leads from your list of websites.
4. Software Has Traveled to the Cloud
It seems like every office has already ventured to the cloud. Has yours? Let’s hope so.
Should you have already made plans to head to the cloud, you need to ensure that your CRM is cloud-friendly. Cloud computing is one of the biggest tech businesses today, and it has helped businesses grow and succeed.
You want your real estate CRM to have cloud capabilities, which is a massive asset if you’re always on the go and you’re working with partners all over the place.
5. Automation is Key Feature
Like mobility and cloud, automation is another immense aspect to grow your company. Everything from cutting costs to amplifying specific campaigns, automation will ensure that you won’t need to focus on mundane tasks while taking time away from more important chores. Is your real estate CRM ready for automation? For the most part, nearly every real estate CRM has various automation keys, which can do wonders for you – no longer do you have to send emails, update your leads and concentrate on social media. You have the time to close deals and find new leads…the Glengarry leads.
Real estate customer relationship management software is essential for the efficacy of any industry agent. It can cultivate leads, transfer to mobile devices, email past and current clients and help stay organized.
A real estate CRM keeps everything in one place, allows you to stay competitive and hones in on the leads. You can find the right balance between power and ease, and you can definitely ensure that you can generate sales, close deals and tap new leads for tomorrow’s transactions.