Every professional needs a business card as a self-introduction to business colleagues and prospective clients. However, some people distribute cards that do little to promote their business. Some are too flashy, which can be unappealing to the business world. Other cards contain limited useful information. Here are five important things to include on your business card.
1. Full Name and Professional Title
Although this may seem obvious, some people print business cards with a partial name or a nickname. Use your full legal name or business name along with the title associated with your professional identity. If the title uses acronyms that are unfamiliar to the general public, have the full title or licensure spelled out. You may want to include the date the title was received or the business commenced with the phrase “Since” and add the date.
2. Complete Contact Information
List as many contact options as you can reasonably fit on the card. These can include your website, blog URL, email address, telephone number, and fax number. Also indicate the days and times you are available to be contacted. If you travel among various locations, add your general schedule, such as Tuesdays and Thursdays in Pittsburgh as well as Wednesdays and Fridays in Philadelphia if you schedule appointments there.
3. Your Brand, Logo, and Slogan
In subtle but strategic ways, add your brand name if you have one. Also, include your logo and slogan if these part of your professional identity. They can appear in large print at the top or side of your card, or they can be printed in smaller font as support points rather than headers. For additional information, you may learn more from The Printing House and their online resources.
4. Key Selling Points
Consider listing three to five selling points about your business, similar to an elevator pitch. These can be structured as bullet points for easy reference and should be arranged as brief phrases rather than complete statements. Use concrete nouns and action verbs to make a stronger impact.
5. Appealing Design
Choose business card colors, font, and graphics that are easy to read. Avoid tiny print or dark colors that may obscure the text. Work with a readable print style that is simple and clear rather than an ornate italic style that force readers to struggle to read. Organize the information so that the most important sections are bolded or placed in a dominant location. Avoid unnecessary images, pictures, or symbols unless they are directly tied to your business. However, a personal professional headshot can help to introduce you to card recipients.
Your business card is the first introduction that many professional contacts will get from you. Make your card as effective as possible by including relevant information and an attractive design that attract readers.