Thursday, January 28

6 Creative Ways to Promote an Event and Market Your Brand

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No matter which type of company you work at, events are always very important. In the non-profit world, events help you fundraise; in the corporate world, events help you promote a product. Internal events like holiday parties, summer barbeques, and take your kid to work day, are also very important in showing employees how much you value them.

So, how do you promote an event? Maybe this is the first event that you’re in charge of, or maybe you’re looking for new ideas to help make it successful. Whatever your motivation, you’ve come to the right place.

Here are six creative ways to promote an event and attract as much attention as possible:

1. Digital Marketing

In today’s day and age, digital marketing is so important to help promote your event. If you have a list of subscribers, fans, or people that signed up to hear news from you via your website, then you can use one of many free digital marketing platforms to set-up a series of event emails.

By sending out a series of emails to your target audience, it will help keep your event front and centre in their minds. Think things like announcing the speaker lineup, early-bird registration discounts, and reminders to register.

If you don’t have a list and you’re partnering with other organizations for your event, ask them to mention your event in their emails.

2. Social Media

If you are not yet on social media, you’re missing out because it’s one of the most creative ways to promote an event. When it comes to promoting an event on social media, it’s so important to pick an event hashtag that you will use in all of your social media posts on all of the platforms you’re using.

Pick something short and unique to your event. Make sure to use this hashtag every single time you post. This way, when someone searches your event hashtag, all of your event posts will neatly show up.

Use your bio on your social media accounts to link to your event page. That way, when posting on Instagram, for example, you can always direct people there to find out more information about your event or to register.

3. Promotional Products

Promotional products are a great way to market an event. When choosing promotional products to give away at your event, try and think outside the box and provide your guests with something that they can actually use. One of the most popular items these days are USB sticks with your company’s logo or event name on them.

You also want to make sure that the item (or items) that you choose will stand out. It’s estimated that 88.1% of people have at least one promotional item on their desk at work. What can you offer that will not only be useful but will also be fun and unique? It’s worth giving this some thought.

4. Employee Communications

You already have a group of people that you can tap into to help promote your event: your employees. Use this to your advantage. Have your employee communications team draft an internal email promoting your event (or if you don’t have a team you can do it yourself).

You can also create a poster that you can put up in common areas around your office. If your company uses digital signage, include something on there about your event.

Be sure to include how employees can get involved and help support and promote your event. This can be things like spreading the word to family and friends, posting about it on social media, and even just attending the event themselves.

5. Blog Posts

If your company has a blog, a great way to promote your event is through this blog. One way to do it is to have your blogs line up with your digital marketing efforts. Let’s say you are sending out an email about early-bird registration. Use the content from that email to draft a blog on the same topic.

Not only are you repurposing content, but you’re also maximizing the reach of your efforts.

6. Promote Your Event on Other Channels

Does your company have a YouTube channel or a podcast? Whichever channels that you use to communicate with your target audience, use them as a way to help promote your event. This works well because chances are your audience isn’t listening to you at each of your outlets. Even if you’ve tweeted about it several times, they may still have missed the message.

It’s also quite important to have information about your event somewhere on your website where people won’t miss it. Think things like pop-ups and rotating banners that link directly to a page with more information about your event.

Don’t forget to also do this internally on your company intranet (if you have one).

Using these different tactics will help you get your event in front of as many eyes as possible. We wish you the best of luck!


About Author

Fiona Thompson

Staff writer / Avid internet junkie / Devoted music aficionado