Standing banners are a great way of advertising. They can be used in an exhibition, in an office area, or at a reception. These banner stands are convenient for businesses both in terms of cost and portability. With a bit of creativity, you can come up with fantastic standing banner designs that will attract more attention.
If you are in need of some creativity, here are eleven of the best standing banner design ideas.
1. Keep your logo on top of the banner
When you are planning your standing banner design, placement is something you should carefully consider. It influences the overall design and layout greatly. Display your company’s logo and any relevant information at the top so viewers can easily notice it, even from a distance.
Follow up by displaying the message at eye-level. Whether it’s your website, company slogan, or an image of your product, at this level, it is most likely to grab the attention of viewers as they pass by.
Another reason you should place the logo at the top is, the bottom half tends to be obscured by objects such as tables. Although, in most cases, this is isn’t the case, it’s always a good idea to take such considerations into account.
2. Think about designing from top to bottom
In the most successful standing banner designs, the human eye should naturally run over it from top to bottom and left to right. Consider this as you put information on your standing banner.
If you go for a more eccentric layout, your message won’t get across as quickly, especially if it’s placed in a busy area where people are constantly on the move. Strive to make information “straight to the point.” You can achieve this by using as few words as possible.
3. Use high-quality images in the banner
If you would like to use images on your standing banner design, they should be exceptional and of high quality. At the very least, your photos should be 300 pixels per inch and saved as CMYK for printing.
Don’t compromise on quality, or use low-resolution images, because when blown up to this size, the flaws will be easily noticeable. A great photo will show professionalism, which is important for the brand’s image.
4. Use colour in the standing banner design
Be bold with colours. Create designs with contradicting colours that merge well and make your design stand out. Even if you would personally prefer a subtle effect, remember the main aim of the banner is to grab peoples’ attention.
Whatever colours you use in the standing banner design, the information must be legible; so, consider this as you choosing colours for your banner. As much as possible, stick to your corporate and branding colours.
5. Spacing and text on the banner design
Arranging the letters artistically, but without losing legibility, is important. Carefully consider the type of font you use on your banner. It should complement the logo. Typefaces have a major impact on the overall graphics and visual design.
6. Contact information on the banner
As part of your standing banner design, let your viewers know you. Put your contact number, website, email address, company address and social media handles on the banner. Irrespective of what other details your banner contains, you should always include your contact details, especially for a display where you might not get to speak to everyone.
This gives your viewers information on where to find you and to inquire more about your product or services. In most cases, these details are placed at the bottom part of the banner, but they too should be legible and easy to find.
7. Commit to a design aesthetic
Aesthetics is the study of how the brain appreciates beauty. Visual attractiveness allows customers to relate with your brand and identify your product easily. Sticking to a theme, or design aesthetic improves the overall visual appeal.
8. Banner size
This standing banner design element depends on your advertising needs. Choose large sizes if the product is the main point of focus. If the banner is just being used as a complement to another advertising product, go for smaller sizes. The most popular standard standing banner sizes are 600mm (wide) X 1700mm (high) and 850mm (wide) X 2000mm (high).
9. Pair your banner with other advertising products
A standing banner shouldn’t be your only advertising medium. Consider pairing it with another advertising product. You can make your advert lively for your viewers, as well as yourself, by adding pop up displays, table covers and promotional seating to complement the stand-up banner.
10. Less is more with banner designs
The idea behind a standing banner is to grab customers’ attention, which in turn creates brand awareness. Avoid providing lots of detail on the standing banner design. It isn’t necessarily the right place.
Even though you could include basic text, long sentences might detract from the design’s overall visual appeal. You can always accompany your standing banner with brochures if there are essential facts you still want to communicate.
11. Measuring the effectiveness of a standing banner
To make sure your standing banner designs are cost-effective, review placement. How much foot traffic does it generate? What alternative areas can you place it to generate more footfall?
Also, assess if what is displayed on the banner matches with your brochures. Lastly, how many questions did it generate, and did your viewers ask about the product after seeing the banner?