Padd Solutions

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Renovated Billboards

4.3.14 • , • 0 comments



OBI, Germany's largest DIY-store chain, wanted to find a way to advertise for less and distinguish itself from its competitors. To do so they tried to answer this simple question: why promote things that make our homes more beautiful, with advertising that makes everything look uglier? OBI therefore renovated billboard-sized areas of old houses and buildings and added the following message: "Renovated with OBI".






Country: Germany
Company: OBI


Blowing in the wind

3.3.14 • , • 0 comments


All subway stations around the world are known for their draught. Apotek Stockholm decided to use this to promote its new hair products. How ? Each time, a train approached the platform, a billboard depicting a woman's hair, equipped with ultra sonic sensors, reacted to the train's movement, sweeping the woman's hair. Again, the easiest ideas are the best.




Country: Sweden
Company: Apotek Hjärtat

Miranda Kerr for Reebok

27.2.14 • • 0 comments



Supermodel Miranda Kerr is the new ambassador for Reebok and its new shoe, Skyscape. The shoes are so comfortable that you will forget that you have them on. Enjoy the figure and the touch of humour at the end. 




Country: Worldwide
Company: Reebok


The Trojan Mailing Campaign

26.2.14 • , • 0 comments



This is how TNT, UPS and DPD involuntary advertised for DHL...



Via

Country: Germany
Company: DHL


Lucky Gloves

19.2.14 • , • 0 comments



During last winter, the Super Loto, France biggest lottery jackpot, gave out very special gloves to passers-by. Indeed index and middle finger were stitched together so that people would look like they're crossing fingers all the time. 


Via

Country: France
Company: Super Loto


Barbie #unapologetic

18.2.14 • , , • 0 comments



Every year, the magazine Sports Illustrated (SI) publishes a special edition, "Swimsuit", with a female legend on the cover. This year, Mattel and SI teamed up and created the surprise (good or bad). Indeed you could see a Barbie doll proudly posing on the cover. What do you think? Good or bad idea?




Country: USA
Company: Sports Illustrated

Icons

17.2.14 • • 0 comments



The Sunday Times created this beautiful long take to rend tribute to all the icons that left / will leave a mark in today's / tomorrow's culture: from Daft Punk to Mad Men. Sit back and enjoy.

More details about the film can be found here.





Country: USA
Company: Sunday Times