Trace, a hip hop and R'n'B TV channel in France, decided to challenge the Shazam app to show its professionalism and its knowledge in music. Watch the battle in the video below.
Company: Trace TV
Senador Volstead is a new beer in Spain, named after the man who instituted prohibition in the United States in 1919. The whole product launch is based around the concept of prohibition and the beer is therefore hard to find. In bars, consumers have to find the beer in the decor. On the dashboard and mobile version of the site, visitors have to play with the screen in order to find information about the beer. Finally, when you receive the beer you ordered online, you receive a teddy bear instead (with the bottle inside).
Check out the website here.
Here is a nice idea to promote the new movie This is the End. To get more fans on Facebook and generate word of mouth, the production put together a Facebook unlock program. When the page reaches 500'000 and 800'000 fans, the cast will post funny or embarrassing videos on the wall.
This reminds us of the Stüssy Amsterdam Strip for Likes campaign. Remember?
Movie: This is the end
To promote the Diet Coke, Coca Cola created the thinnest vending machine on Earth. The machine was place in narrow place, where no other could fit.
Company: Coca Cola
When you ride a Harley Davidson bike, you're not just a driver, you're part of the brand's world and community. For its test ride, Harley decided to show prospects what it feels like to be part of this world.
Company: Harley Davidson
Genius new ad for Volkswagen on YouTube! A man explains the new side assist feature using the Youtube frame view (the little preview you see when you mouse over the player's timeline).
How to let students experience a brand new school that has no experience? OZU University, a university in Turkey, offered a unique opportunity to prospective students: see what their lives at OZU would look like, in the future, using their Facebook timeline. This personalized campaign is a good way to attract students and tag at their heartstrings using posts, likes, interaction with other students, etc.
Company: OZU University