Padd Solutions

Here is a nice idea to promote the new movie This is the End. To get more fans on Facebook and generate word of mouth, the production put together a Facebook unlock program. When the page reaches 500'000 and 800'000 fans, the cast will post funny or embarrassing videos on the wall.

This reminds us of the Stüssy Amsterdam Strip for Likes campaign. Remember?

Via

Country: USA

Movie: This is the end

To promote the Diet Coke, Coca Cola created the thinnest vending machine on Earth. The machine was place in narrow place, where no other could fit. 

When you ride a Harley Davidson bike, you're not just a driver, you're part of the brand's world and community. For its test ride, Harley decided to show prospects what it feels like to be part of this world.

Genius new ad for Volkswagen on YouTube! A man explains the new side assist feature using the Youtube frame view (the little preview you see when you mouse over the player's timeline). 

Via

Country: Worldwide

Company: Volkswagen

How to let students experience a brand new school that has no experience? OZU University, a university in Turkey, offered a unique opportunity to prospective students: see what their lives at OZU would look like, in the future, using their Facebook timeline. This personalized campaign is a good way to attract students and tag at their heartstrings using posts, likes, interaction with other students, etc.

Country: Turkey

Company: OZU University

How do you tell cyclists to wear a helmet, especially in the cities? To do so, the Swiss Competence Center for Accident Prevention (bfu/bpa) and its agency wrapped various street furniture items with bubble pack and the following message: " A helmet protects you even better". 

Domino's Pizza decided to broadcast live from its kitchen in Salt Lake City to show that the brand has nothing to hide.  It is not the first time that the brand tries to enhance its brand image. Remember the Domino's Tracker we presented you in our newsletter? 

Check out the website here.